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We grow what matters.
- powered by AI

We combine Customer Value Communication, Thought Leadership and Community Building into a scalable growth system supported by highly specialized AI agents.

NEW: Online Available Now!

Mittelstand re:invented analyzes the shift from shareholder value thinking to an entrepreneurial approach that is based on responsibility, resilience and sustainable customer benefits.

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Why we do this

We live in a time of massive change. Processes, markets, and business models are changing faster than many organizations can react. The era of shareholder value has taught us efficiency, but not resilience.

Companies today must operate on several levels simultaneously: economically strong, technologically agile, and culturally stable. Only those who combine these dimensions can achieve long-term growth.

We've come to understand that sustainable growth arises when companies understand, demonstrate, and consistently communicate their customer value, both internally and externally. Because true value isn't just created in products, but in relationships, trust, and a clear understanding of what a company stands for.

Therefore, we create systems that combine economic performance with strategic communication and internal strength. We combine customer value communication, thought leadership, and community building into a scalable growth system supported by specialized AI agents that intelligently connect knowledge, data, and impact.

In this way, we support people in small and medium-sized enterprises (SMEs) who take responsibility and are ready to rethink growth: resilient, value-oriented and future-proof.

Carolina Marques

Founder & CEO

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What we do. For small and medium-sized businesses.

As sales and growth experts for sustainable growth, we develop sales and growth strategies and produce sales communication and media formats for medium-sized companies whose products offer customer value. In our client projects and within our community, we demonstrate how we ourselves have multiplied our power and how AI-supported sales work. Our focus is on practical implementation, technology integration, and innovative methods for increasing revenue.

Better Leads.
Customer Value & Thought Leadership.

Good content is not an end in itself. It builds trust, clarifies benefits – and leads to conversations with the right people.

We develop podcast formats, short videos and targeted campaigns that generate high-qualified leads and truly reach your target audience.
Always with a clear goal: relevance in the market.

u2218136345_A_photograph_of_a_smiling_female_podcaster_who_lo_072fc67f-edc6-45e3-8e21-3067
Better Leads.
Customer Value & Thought Leadership.

Good content is not an end in itself. It builds trust, clarifies benefits, and leads to conversations with the right people.

We develop podcast formats, short videos and targeted campaigns that generate high-qualified leads and truly reach your target audience.
Always with a clear goal: relevance in the market.

u2218136345_A_photograph_of_a_smiling_female_podcaster_who_lo_072fc67f-edc6-45e3-8e21-3067
Better Sales.
Turning customer value into deals.

We make sales teams fit for real impact: with workshops that help to define customer value concretely – in time, money and stress units.

Not merely as a ROI calculation, but as a shared understanding within the group: What happens if we don't do it?
Our AI supports the implementation – but the difference comes when people sell with clarity.

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Growth doesn't come from more to-dos, but from systems. We help you establish recurring revenue – with AI-supported processes, our specialist agents, and a community for exchange and current topics related to AI in SMEs – relieving you of burdens instead of burdens you.

For teams with room to think. And structures that deliver results.

Better Growth.
Growth in collaboration with AI.
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Better Ecosystem.
Encounter as a driver of growth.

In a time of change, we need spaces where brands become human – and where people connect.

Whether live on site or digitally in the feed: We create formats in which voices are heard, ideas circulate and genuine trust is built.
In this way, community becomes a catalyst – for sales, product development and a shared future.

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VIA, MILO and ARGO are our three specialized AI agents – developed for decision-makers who want to see results, not just tools.

They automate, think proactively, and help where teams need relief: in marketing, sales, and strategy.
This creates focus instead of overload – and space for real growth.

ELEVEN WAVES –
AI that understands small and medium-sized enterprises (SMEs)

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u2218136345_A_cinematic_video_shot_of_a_salesperson_confident_3199c6ea-b963-4a09-9c78-87b4
Better Sales.
Turning customer value into deals.

We make sales teams fit for real impact: with workshops that help to concretely define customer value in terms of time, money and stress units.

Not merely as a ROI calculation, but as a shared understanding within the group: What happens if we don't do it? Our AI supports the implementation, but the difference arises when people sell with clarity.

Growth doesn't come from more to-dos, but from systems. We help you establish recurring revenue with AI-supported processes, our specialist agents, and a community for exchanging ideas and discussing current topics related to AI in SMEs: Relieving you of burdens instead of burdens you.

For teams with room to think. And structures that deliver results.

Better Growth.
Growth in collaboration with AI.
u2218136345_A_cinematic_video_shot_of_a_professional_team_col_d5afdb6a-892b-4c63-b758-20b2
DSC01753.JPG
Better Ecosystem.
Encounter as a driver of growth.

In times of change, we need spaces where brands become human and people connect.

Whether live on site or digitally in the feed: We create spaces with reach, both physical and digital, where voices are heard, ideas circulate, and genuine trust is built.
In this way, the community becomes a catalyst for sales, product development, and a shared future.

VIA, MILO and ARGO are our three specialized AI agents developed for decision-makers who want to see results, not just tools.

They automate, anticipate needs, and provide support where teams need relief: in marketing, sales, and strategy. This creates focus instead of overload and space for genuine growth.

ELEVEN WAVES –
AI that understands small and medium-sized enterprises (SMEs)

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Who we are

We are a power couple and T-shaped individuals from the fields of sales, growth, product marketing, software, and AI, each with over 20 years of experience and a shared goal: real impact, not just showmanship. As graduates of the MBAI program from Leaders of AI, we are our own use case and grow daily in collaboration with AI.

With roots in medium-sized businesses and experience in the unicorn environment, we support change holistically: strategically, operationally and with a clear stance.

We work with courageous, experienced creatives, software developers and strong partners as a team that takes on shared responsibility.

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Leaders & Missions Podcast Cover

Leaders & Missions.
Podcast.

The business podcast
for visionaries and creators.

The podcast for everyone who actively shapes the economy, society, and innovation. We speak with inspiring personalities – doers, creatives, and leaders who drive change through their visions and missions.

FACTS & FIGURES

Our Track Record of Success

Our experience:

4+

Years in the industry

Our projects:

30+

Satisfied customers

Our Sales Track Record:

>85%

Average Closing Rate

Live Experiences 2025:

12

Annual recurring events

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TRUSTED BY LEADING BRANDS

TRUSTED BY LEADING BRANDS

Ready to start?

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Let's find out together what you need.

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